AUTHOR & SPEAKER // BRANDING : WEBSITE : OTHER
John Jeff Hutter
In the process of publishing his debut book, Gutsy Grief, John Jeff needed a personal brand and website where he could both sell his book directly to readers and provide more information about himself and his public speaking services. He wanted his brand to reflect the deep, personal nature of his writing and approach to grief, along with a cohesive book cover to bring the new brand direction full circle.
GOALS
Design an honest, bold brand identity that feels human, not clinical
Create a website with clear communication and values-driven messaging
Develop a book cover that reinforces brand direction
Implement easy forms for orders and getting in touch
