ONLINE CLOTHING BOUTIQUE // BRANDING

Dutch Girl

Dutch Girl is an online clothing boutique offering curated essentials for an everyday wardrobe. After launching just a year prior with major success, owner Kerry was ready to elevate the brand. Canva helped her get started, but she envisioned a more polished logo and cohesive brand identity with an effortlessly chic vibe to match her curated merchandise while still honoring her Dutch heritage–inspired name.

GOALS

  • Create a sophisticated, polished visual identity

  • Explore a modern color palette with an own-able signature color

  • Establish a brand voice and tagline that feel “cool girl” and welcoming

  • Dutch-inspired, modern logo and iconography

client love

  • Danielle & Meg truly listened to my feedback every step of the way, fully understood the vision I had for my brand, and brought it to life beyond anything I imagined. Their dedication, creativity, and attention to detail exceeded all expectations.

    Kerry Pochinco : Dutch Girl

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